Homebuilder Profits are PLUMMETING! Here's Why

Homebuilder profits are collapsing—and most buyers have no idea what’s really going on.

In this video, I break down how massive builders like KB Home and Lennar are using incentives to mask the real problem: overbuilt inventory, softening demand, and inflated home prices that leave buyers upside down.

???? Some builders are cutting base prices.
???? Others are pumping in up to $60K in incentives, while keeping sticker prices high.
???? And across the country, we’re now seeing home prices decline in 96 out of the top 300 metros.

I’ll walk you through real-world examples, show how this is playing out in the market right now, and explain what this means for homebuyers, sellers, and investors in 2025.

00:00 Why new home buyers are underwater
01:40 New homebuilders are slashing prices and offering incentives
02:40 How much does a new home cost in Ohio?
03:30 The new home payment trap
05:00 New home prices are dropping
07:00 New home buyer advice
07:45 Home seller advice
08:05 How to make a lowball offer on a new home


Jasson Farrier is a licensed real estate agent in Ohio under Kiger Realty.
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Helpful links from today’s video
https://www.resiclubanalytics.com/p/housing-market-kb-home-homebuyers-risk-finding-themselves-upside-down-if-they-overpay-for-builder-in
https://www.resiclubanalytics.com/p/housing-market-lennar-incentives-highest-since-2009

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Housing Market Data Links
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Resiclub Housing Analytics ➡️https://www.resiclubanalytics.com/subscribe?ref=iyay1hLJGJ
Redfin Housing News/Data ➡️ https://www.redfin.com/news/
Zillow Housing News/Data ➡️ https://www.zillow.com/research/data/
Central Ohio area housing reports: ➡️ https://www.columbusrealtors.com/housing-reports/

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Connect with me!
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Book a call with me: calendly.com/jassonfarrier
Visit my website and blog: https://jassonfarrier.com/blog
Email: jasson@farrierteam.com
IG: ➡︎ https://www.instagram.com/jasson_farrier/
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Disclaimer:
Jasson Farrier is not a practicing tax accountant or a licensed attorney or financial advisor. Therefore, the information in these videos shall not be relied upon as tax, legal, or financial advice from a qualified perspective. If you need such advice, please contact a qualified tax accountant, attorney, or financial adviser. We have taken reasonable steps to check that the information in this video is accurate but we cannot represent that it is free from errors. You expressly agree not to rely upon any information contained in this video - it is for entertainment purposes only.