Cleanstone x Te Ara Hihiko: Cultural Storytelling Reimagined

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If you care about design and the future, don’t scroll.

I walked into the new Stevenson Fulton Hogan headquarters this month and saw three panels that prove something most people still doubt.
Recycled plastic can carry cultural weight.
Real weight.
The kind that holds story, whakapapa, and whenua.

These panels look carved from stone.
They began life as soft plastics and old fishing nets.
Now they stand as Ngā Ara me te Puku o te Whenua — Working with the Belly of the Earth.

Matua Jacob Scott and Jason Kendrick from Te Ara Hihiko shaped the entire kaupapa.
They sat with the team, asked hard questions, listened, and built a pattern language from real values, not corporate slogans.
Maunga.
Roads.
Quarry paths.
Pressure beneath the land.
All carved into full-sized Cleanstone panels.

Cleanstone is made from 100 percent recycled plastic.
Our role was simple.
Build a material that could hold the depth of Matua Jacob’s thinking.

If you read the artwork closely, you’ll find a pou, a waka, a genealogical spine.
You feel the puku o te whenua in the radiating lines that move like breath.
Flip the panel and the charred plywood brings it back to older material traditions.

Designers and architects already know the context:
Buildings drive large carbon emissions, and interiors are replaced every few years.
That cycle is expensive for the planet.
You want materials that last and stories your clients are proud to stand beside.

If this sparks something for you, here are three things you can do on your next project:

• Ask where your materials come from and where they will go.
• Bring cultural knowledge holders in early, not after the drawings are done.
• Choose materials that reduce waste without reducing story.

You shape the spaces people grow in.
You influence how future generations understand care for the planet.
Your next project can carry more meaning than you think.

If you want to explore Cleanstone for cultural, public, or commercial work, jump on criticaldesign.nz or flick me a message.
I’d love to see what you can build with this kaupapa.

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