????Scaling your real estate photography business isn’t just about doing more shoots

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????Scaling your real estate photography business isn’t just about doing more shoots and getting as many clients as possible.

????The key is to focus on high-value clients that pay more and cause fewer headaches

????Many real estate photographers focus on getting as many clients as possible which often results in them working with a lot of low-value clients that take up all of their time and pay very little.

????The real estate photography companies that understand this and are being very selective with what clients they work with are the ones we see easily scale past $50k a month

????Here is exactly how you can start doing the same

????First, you want to Track Your Average Order Value (AOV). You need to understand how much revenue you generate on average per project.

????This is crucial for growth because it helps you identify profitable clients. You can now distinguish between your most and least profitable clients.

????This insight is gold

????With this insight, the next thing you want to do is to focus on high-value clients.

????Redirect your efforts towards clients with higher AOVs. Quality over quantity leads to growth and less stress at the same time.

????Lastly, you need to upsell and provide exceptional service to your top clients. Offer additional, high-value services and add-ons to your best clients. This increases your revenue per client and will help you sustainably scale past $50k or even $100k a month.

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