Top 5 Moving Company Sales Tactics

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Stuck giving estimates that never become booked moves? ????

Quotes go out, phones go quiet, and the schedule stays light. That is not a marketing problem, that is a sales process problem.

Here are 5 tactics to fix it:

1️⃣ Tentative reservations
Offer a no obligation spot on the schedule. “We can hold this date for you while you decide.” Scarcity plus service makes it easier for customers to say yes.

2️⃣ Rebuttals
Have simple scripted responses ready for the most common objections: price, other estimates, timing. Practice them until they feel natural so reps are never caught off guard.

3️⃣ Roll into the reservation
Stop asking, “So what do you think?” Act as if they are moving forward. Start taking details, confirming dates, and filling out the reservation while you talk.

4️⃣ Authority takeover
On bigger jobs or hesitant customers, have a manager or owner call back. A confident authority voice can reframe the value, address concerns, and secure the booking.

5️⃣ Kitchen table close
For high value moves, sit at their table, present the estimate face to face, walk them through the details, and ask for the move on the spot.

Tighten your scripts, train your team, and start converting more estimates into booked moves: louismassaro.com

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