The Harsh Truth About Airbnb Investing in 2025

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In this episode, we sit down to talk about the real truth behind Airbnb investing—from buying million-dollar cabins in Gatlinburg to navigating today’s oversaturated and competitive short-term rental markets.

Our guest shares how he got started in 2016 with a simple hospitality mindset, timed the Smoky Mountain fire recovery perfectly, and scaled into modern boutique cabins pulling in six-figure cashflow. But things changed fast. Between rising inventory, tighter demand, and algorithm shifts—Airbnb is no longer passive. It’s a full-blown business.

If you’ve ever wondered if Airbnb is still a good entry point into real estate or if that boat has sailed, this episode breaks it all down with real numbers, market cycles, and strategy shifts every investor should hear.

What We Cover in This Video:
• How one $1M cabin generated $200K+ per year
• What the Gatlinburg fires taught Airbnb investors
• The explosion of modern STRs (and market saturation)
• Why today’s Airbnb is not passive income
• The systems required to stand out in 2025
• What cities and operators need to avoid now
• The truth about selling STRs with subject-to deals
• Why the next wave of Airbnb requires hospitality excellence

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