Stop Obsessing Over "Break-Even" Price (It's Costing You Thousands)

Are you losing thousands by focusing on your "break-even" price instead of overall revenue? Revenue management expert Jake Cohen (Step by Step BnB) joins the show to debunk common pricing myths and reveal how a simple mindset shift can double your income. Jake also shares a powerful PriceLabs hack using the new "booking window patterns" feature to dominate your high season, explains why you should keep things simple until you have a problem, and discusses his own journey from firefighter to managing over 400 listings.

Why Work With The Short Term Shop

The Short Term Shop has helped 5,000+ investors purchase over $3.5 billion in short term rentals nationwide. We’ve been named the #1 team worldwide at eXp Realty three times and ranked as a Wall Street Journal / RealTrends Top 20 team in the U.S. five times. Every client also receives hands-on training to self-manage remotely from day one.

WEBSITE AND SOCIAL MEDIA
Website: www.theshorttermshop.com
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YouTube: https://www.youtube.com/c/TheShortTermShop
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CONTACT US
Email Address: info@theshorttermshop.com / agents@theshorttermshop.com
Office Number: (800) 898-1498

Our podcasts:
https://bit.ly/shorttermshow
https://bit.ly/strmanagement

00:00 - Stop Thinking About Price Per Night
01:41 - Mastering STR Revenue Management: Jake Cohen's Expertise
02:34 - From Tahoe B&B to Short-Term Rentals: Jake's STR Origin Story
04:22 - The Power of Economic and Hospitality in Rental Operations
06:36 - 1st STR Success: Crushing Rental Projections with Dynamic Pricing
09:08 - The Revenue Management Mindset: Why Most Investors Get Pricing Wrong
12:48 - Overcoming the Break-Even Trap: Maximizing Overall STR Revenue
14:16 - Doubling Cash Flow: The Math Behind Effective Midweek Pricing
15:10 - Revenue Management is a Mindset: Moving Past Price Anchoring
18:04 - Top 3 Revenue Management Rules: Simplify Restrictions First
20:25 - Why Minimum Night Stays Are Killing Your Off-Season
21:51 - STR Seasonality: Reverting to Normal Travel Pattern & Pricing Adjustments
22:46 - Dynamic Pricing Range: Achieving a 10x Difference Between Seasons
25:05 - PRICELABS HACK: Analyzing Length of Stay by Month
30:15 - Strategic Minimum Night Stays: Optimizing High Season Bookings
32:15 - Realistic STR Revenue Growth: Setting Benchmarks for 2026
33:59 - Final Three Questions with Jake Cohen

FAQ
What is short-term rental revenue management?
How do I use PriceLabs market dashboards?
Should I lower my Airbnb price to get more bookings?
What is the best minimum night stay strategy for vacation rentals?
How can I double my short-term rental revenue?

#revenuemanagement #PriceLabs #ShortTermRental #AirbnbHost #DynamicPricing #RealEstateInvesting #VacationRental #STR #CashFlow #AveryCarl