From Reviews to Revenue: Landon Taylor's Snowball Playbook for Moving Company Owners

On this episode of Movified, host Mark Hirschi sits down with Landon Taylor to unpack the evolution of Snowball—the referral and review engine powering growth for modern moving companies. We dig into customer engagement, data management, and why tight CRM integration turns happy customers into a steady stream of high-intent leads.

You’ll hear how partnerships (think JK Moving), clean data, and a disciplined follow-up playbook can 10x your lead generation—plus why free trials de-risk adoption and prove ROI fast. We also look ahead at AI in moving, consolidation trends, and expanding beyond referrals to unlock new revenue streams.

✅ 3 Key Takeaways

- Referrals Need Infrastructure: Customer love becomes revenue only when you pair Snowball with clean data and CRM automation for timely, personalized follow-ups.

- Prove It with Trials: Free/low-lift trials reduce friction, demonstrate value quickly, and accelerate buy-in across sales and ops.

- Beyond Reviews: Treat Snowball as a growth platform—layer in affiliate programs, sentiment tracking, and AI-assisted outreach to expand lead generation and lifetime value.


Connect with Landon Taylor
⁠linkedin.com/in/landonstaylor⁠


Check out Snowball's Referral Program:
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://snoball.bestcompany.com/snoball-podcast-offer⁠⁠


This episode is brought in part by our Sponsors:⁠⁠⁠⁠


SNOBALL
Word of mouth marketing. Done for you. Get more customers from your happy customers through referrals, reputation assets, reviews, and video testimonials.⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://snoball.bestcompany.com/snoball-podcast-offer⁠


MovingLetters.ai⁠⁠⁠⁠
???? EXCLUSIVE MOVIFIED LISTENER OFFER: Get 1,000 golden tickets in genuine handwritten letters + trackable phone numbers + daily photo proof + premium design + insider realtor data for 5 counties = COMPLETELY FREE. Your competition is searching for solutions like this right now. Don't let them find MovingLetters.ai first.
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Rotate Digital
GENERATE MORE REVENUE WITH YOUR ONLINE ASSETS!
We help you take your digital assets that you already own, like your Google Business Profile, and we use our 3 step process to get it optimized and visible to customers in your area that are ready to buy your service today. Get your FREE SEO-Audit today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rotatedigital.com⁠⁠⁠


SMART MOVING
Most moving companies are stuck at 7% margins. That’s barely survival. SmartMoving is built to fix that.
Our profitability platform turns your daily operations—from sales and dispatch to storage and payments—into a well-oiled machine that drives profit, not chaos.
Thousands of movers are already using it to double their bottom line and get their lives back. 97% would recommend us to other movers.
Ready to turn chaos into control—and control into profit?
Book your free product tour today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/MVF-DM⁠


Titan Up Training
Titan Up Training offers a comprehensive program designed to enhance your skills in various aspects of moving including sales, mover skills, leadership, mindset, marketing, and more⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.titanuptraining.com⁠


About the Show:
Mark Hirschi is the CEO of one of the Oldest and largest Moving Companies in Western Canada called Salmon’s Moving and Storage. Located in Vancouver BC, Mark is also the franchise owner of Premiere Vanlines in Vancouver. When Mark would meet other Moving Industry Owners the conversations were always similar in topics, but vastly different in solutions and executions.


Movified was created to share these stories and experiences for others to learn and engage.
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.movified.ca⁠


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Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@_Movified
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